I am not versed in advertising, but storefronts placarded with Chinese convey zero information to me. Thus, I rely on visualizations quite a bit more than I would stateside. I like this one.
Particularly, I think this display is effective because it elicits an emotional response and also a direct link to the product.
I saw this and was instantly transported from sidewalk to cockpit. The mental shift from pedestrian to pilot in command widened my eyes, perked my brows, and put Kenny Loggins on repeat in my skull while I visualized blue skies. Even if I wasn't a pilot, I know I would look at those instruments for a second and think, "I could do that!"
Then I start to think about how important those instruments are. And what they do? This is where, for me, emotions start transferring to the watches. How could I possibly fly a plane without an altimeter, attitude indicator, or engine gauges? How can I keep time with anything less precise than a Bell & Ross watch? This watch provides a direct link to badassness (think Iceman and Maverick) even when I'm not tearing up the skies.
This display does more for me than most. For example, pictures of food at a restaurant leaving little to the imagination - it's direct, and I get it - fair. Others, not so much: a scantily clad schoolgirl and air conditioners? Yeah, I'm thinking, but not about air conditioners. If anything, that advertisement transfers to the babe I just walked past, re-incarnated as a schoolgirl, and mindfu...yeah, you get it.
The watch display just totally nails it, and I can appreciate that.
